Cultural Marketing Initiative
For the FY14 application guidelines click here.
Workshop: Tuesday, May 21, 2013, beginning at 3:00pm in Government Center in Viera.
Applications due: June 10, 2013
For the FY14 scoring rubric click here.
FY14: Introduction
The Cultural Marketing Initiative [CMI] is a co-operative enterprise delivered in partnership by Brevard Cultural Alliance and the Space Coast Office of Tourism. The focus of this initiative is to market Brevard County as a cultural destination. This will be achieved by maximizing the Space Coast Office of Tourism’s cultural marketing resources through collaborative marketing which leverages economies of scale and buying efficiencies. The intent is to enhance the impact of the cultural sector to benefit both visitors and residents.
Goals
1. Promote Brevard County as a Cultural Destination, attracting visitors and encouraging return visits.
2. Enhance the Space Coast's cultural, natural and historic sector through cross-promotion and event-specific marketing for the benefit of residents and visitors.
For the complete Cultural Marketing Initiative 2011-2012 attendee survey results, click here
For the paper version 2012-2013 attendee survey, click here
Sample "Pot of Inches" ads below (3 different sizes)
For the 3 column x 5" template, click here
For the 3 column x 10" template, click here
for the 3 column by 10.5" template, click here
Assets
Introduction
The Cultural Marketing Initiative [CMI] is a co-operative enterprise delivered in partnership by Brevard Cultural Alliance and the Space Coast Office of Tourism. The focus of this initiative is to market Brevard County as a cultural destination. This will be achieved by maximizing the Space Coast Office of Tourism’s cultural marketing resources through collaborative marketing which leverages economies of scale and buying efficiencies. The intent is to enhance the impact of the cultural sector to benefit both visitors and residents.
Goals
1. Promote Brevard County as a Cultural Destination, attracting visitors and encouraging return visits.
2. Enhance the Space Coast's cultural, natural and historic sector through cross-promotion and event-specific marketing for the benefit of residents and visitors.
Fiscal year 2012-2013 begins on October 1, 2012.
Click here for the application guidelines.
Click here for the scoring rubric.
Support the arts in Brevard with a specialty plate
